On each ticket type you will see the “Advanced Pricing Rules” button.  Here you can have the ticket price change when a certain quantity has been sold or when a specified time has been reached.  Price changes can be triggered based on the quantity of tickets sold and/or a specified date.  For example, you can create a pricing rule which will allow your tickets to begin selling at $10 until the first 100 tickets are sold or until October 1st, whichever comes first.  Then the price will go up to $15 and continue selling at this price until the morning of your event, at which time the price will automatically change to $20.

how-do-i-setup-my-ticket-prices-to-automatically-change-at-a-certain-time-or-when-a-certain-number-of-tickets-have-been-sold

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